“These words like sustainability, innovation, even product design for that matter. What do they even mean today?”

Greetings readers, who am I and where have I been? Away at sea, in a way.

I'm Aayush and I'm on a journey to rediscover what it means to be sustainable all the way down to the process and the product. Something I often think about is how, as a product designer, I must be extra careful about what I make, and where it goes, and eventually what landfill it will inevitably end up in.

This project is about telling stories. It is an investigation on how humans develop stories with the things they own. It is an inquiry into how products can be a medium, or a vessel, for stories. It is a curious and fresh new look at the fundamentals of product design, hoping to build for a better future.

While this sounds utopian and wordy (as must stories are), let's talk logic.

Product Scriptwriting is a process hoping to replace the old fundamental of form and function in products with narrative elements like script and code. Today’s world is challenged by a capitalocentric lens on many of our interactions between eachother. This means we refer to capitalism as a factor first during any interactive circumstance. This poses a challenge for messages about sustainability and open processes to further proliferate and make a real impact.

This project hopes to introduce a new model of product design o function in synergy with capitalism.

Repair culture brands itself as cheap, and is inherently good for the planet.

So the questions I want to raise through this are, whether we can employ storytelling fundamentals in product design to further an environmental agenda.

Bringing back a retro product doesn't only bring back a retro aesthetic. It brings back retro activities.

Building a walkman today won't only bring back the aesthetic of this retro themed product, it will also bring back walking, with said walkman. That's the story this product is conveying, not only an aesthetic element but a functional characteristic.